Privacy Policy
Last updated September 16, 2026. Covers the SplashIQ website, web platform, and Pool Care iPhone app.
This Privacy Policy explains how MimesisIQ LLC, doing business as SplashIQ ("SplashIQ", "we", "us", or "our"), handles information when you use our software and services. Information handling depends on the service and features you use.
The Pool Care iPhone app is designed for pool-service professionals. A homeowner may receive a report or reference shared by their service provider; that does not automatically create a SplashIQ account or enroll them in marketing.
Information we collect
- Account and contact information: your name, email, business information, account identifier, authentication information, and communication preferences when you provide them or create an account.
- Web-platform records: customer and property information, service addresses, equipment details, water readings, treatments, visit notes, photos, and other records your business enters or uploads.
- Service and security information: requests to our services, technical and usage information, email-delivery events, and records needed to operate, protect, and troubleshoot the service.
- Support and billing information: information you send to support and subscription or transaction records associated with your use of paid services. Payment providers process payment details through their own systems.
Pool Care iPhone app: local records
Pool profiles, readings, recorded treatments, notes, visit photos, and related field records are stored on your iPhone. Core calculators and local records can be used without signing in. Cloud synchronization is not enabled in the current Pool Care release: signing in does not upload or back up those local records.
Signing out does not erase local pool records. Device backups and files you export to another service are subject to that service's settings and policies. Keep an independent backup of important work and protect access to your device.
Camera, location, and weather
The app requests camera access when you choose to take a photo. You can also select a photo to document a visit or water test. Capturing a strip photo or confirming a reading does not, by itself, send that photo for AI analysis.
Optional test-strip analysis
When available, automatic strip-color comparison requires sign-in and your permission before sending images. SplashIQ sends the used-strip photo, bottle-chart photo, selected brand/model and sanitizer type to our server and to OpenAI through Vercel AI Gateway. The app removes location metadata and does not include pool names, addresses, customer notes or account identifiers in the model prompt. Anything visible in a photo is still included: keep people, addresses and unrelated personal information out of the frame.
After you allow analysis in a strip-reading session, a ready pair of photos may be analyzed automatically when you confirm the bottle timing. You can cancel or use manual entry instead. Photos remain in the local visit evidence; this endpoint does not add them to a server photo library or cloud pool backup. Server-side account-linked usage counters and request metadata are used for access control, security and cost limits.
We request provider routing that disallows prompt training and requires zero data retention for model inputs and outputs. Hosting, gateway, authentication and security services may retain usage, billing and security metadata under their applicable policies. Local photos and accepted-reading provenance remain until removed with the relevant local records; exports and device backups have their own retention settings. Contact us for information about a specific privacy or deletion request.
Suggested color readings are approximate and require technician review before use. They are not calibrated laboratory results or a determination that water is safe. Manual entry remains available without photo analysis.
When you tap the location helper, the app requests a current location and uses Apple's location and address-lookup services to suggest a service address. You can review or edit the suggestion, or enter an address manually. The helper does not continuously track your route or automatically switch pools.
When you request weather for a located pool, the app sends that pool's saved latitude and longitude to Apple WeatherKit to return current conditions. Apple states that WeatherKit location information is used only to provide the requested forecast, is not associated with personally identifying information, and is not tracked between requests. The service also receives ordinary network information needed to fulfill the request. See Apple Weather's data sources and legal attribution. Weather requires a connection; the local field workflow does not.
You can change camera and location permissions in iPhone Settings. Declining location access does not prevent manual address entry.
Account email and optional marketing
Requesting an app sign-in link sends your email address to SplashIQ's authentication and email services. The app uses the same production account system as other SplashIQ services, so the same verified identity may be recognized across those services. Optional name, business and marketing preferences may be associated with your account when registration completes. Account messages, including verification and security messages, are separate from optional product updates and pool-care education.
A sign-in request is not marketing consent. You can decline educational and product email and still use the free account allowance and local tools. To stop optional email, use the unsubscribe link in the message or contact support@splashiq.ai. Necessary account or service messages may still be sent.
How we use information
To provide and improve the service, to communicate with you about your account, and to comply with legal obligations. We do not sell personal information.
Sharing
We use providers to operate the features you use, including Vercel for website hosting and related services, Supabase for account and database services, and Resend for email delivery. Optional location and weather requests use the services described above. Information may also be disclosed where required by law or to protect the rights and security of users and the service.
Business-workspace records are available to people authorized within that workspace according to their access. If your pool-service company enters information about you, contact that company about its use of your records; you can also contact us for assistance with SplashIQ's processing.
When you share a report, reference, photo, or backup, the recipient or service you select receives the content you share. Review customer details before sending a homeowner report. SplashIQ cannot retrieve copies that you have already sent to another person or service.
Retention and deletion
Retention depends on the type of information, the service used, whether an account or business relationship remains active, the purpose for which information was provided, and applicable legal, accounting, security, or dispute-resolution requirements. There is not one retention period for every category of data.
- Local app records: records remain on your device until you remove them. Signing out or deleting a server account is not the same as deleting local records, device backups, or previously exported reports.
- Account and business records: deletion requests require identity verification and an assessment of the requested records, shared-business ownership, and any applicable retention requirements.
- Security, billing, and consent records: some records may need to be retained to prevent abuse, demonstrate communication preferences, resolve disputes, or meet legal obligations. Opt-out records may be retained to avoid sending unwanted messages.
- Backups and provider records: copies may remain for a period after removal from active systems, according to the applicable backup and provider retention schedules. Ask us about the categories and retention applicable to your request.
The separate retention provisions for SMS consent are described in our text messaging terms; they are not a retention period for all iPhone app data.
Access, correction, and deletion requests
To request access, correction, export, or deletion of personal information, email support@splashiq.ai from the address associated with your account and tell us which service and records your request concerns. Do not send a password or sign-in link. We may need to verify your identity and authority before acting.
Use the account-deletion option where available, or contact support if it is unavailable or fails. Deleting a personal account must be distinguished from deleting records belonging to a shared business workspace. We will explain any additional verification or retention requirements that apply to your request. This contact route does not mean that deleting the app automatically deletes an online account.
Depending on where you live, applicable law may provide additional privacy rights. Contact us to exercise those rights or ask about our handling of your information.
Changes to this policy
We update this policy when our services or information practices change. The date above identifies this revision. New online features may require additional disclosures or permissions before you use them.
Contact
MimesisIQ LLC, doing business as SplashIQ. Privacy questions: support@splashiq.ai.